7 Google Ads Strategies to Unlock Your Marketing Power
Why You Should Spend More on Google Ads 2024
By Salman Zahid, 03-May-2024
Table of Contents
Are you looking for more cost-effective ways to increase your revenue? Google Ads Google Ads Are a Smart Investment. Reaching the right audience at the right time is very important for a business to succeed. Google Ads offers a diverse arsenal of campaign options to achieve by navigating this platform and choosing the most effective ad type.
This is a comprehensive guide that shows in detail the campaign types, their strengths, ideal use cases, and how they can benefit your business growth.
Start By Defining what is the Objective / Goal for your business:
- Drive website traffic?
- Generate leads and inquiries?
- Boost brand awareness?
- Increase online sales?
- Promote a local business?
Once you have identified the objective or the end goal, you will have a better understanding of what you would consider a conversion for your business, e.g., Website traffic, form submissions, purchases, email sign-ups, etc. There can be many more, depending on your business.
Google Ads Search Campaigns:
How many times in a day do you open Google to search for something, a product, or a service, or maybe to see what people say about something particular?
Google Search Campaigns are text-based Google ad formats that display your text-based ads on Google Search Engine Results; that means that when customers look for particular keywords associated with your goods or services, your website/landing page will be shown on the top result (based on your search campaign strength and setting)
The Benefits of investing in google search campaign
With the ability to Target Active Searchers, you can reach users who are highly interested in purchasing a specific product or are actively seeking solutions from you.
Option to select the most relevant Keyword: you can customize your Google search ads to highly relevant keywords, maximizing the chance of user engagement.
Set your Budget: You can set the pace according to your desire for your ad spend.
Measure Results: Google Search ads provide a quick dashboard to track clicks, conversions, and overall performance of the campaign to assess campaign effectiveness.
Google search ads are Ideal for Businesses that offer products or services people actively search for online (e.g., “running shoes,” “marketing agency”).
Google ads Display Network Campaigns: Increasing Online Brand Awareness
Display Network Campaigns are like spreading the word about your brand all over the internet. They show your ads, like pictures or banners, on many websites and apps that work with Google.
Benefits:
- More People Know About Your Brand: More people see your brand and remember it.
- Find the Right Audience: Show your ads to people who are interested in your products.
- Use Pictures to Tell Stories: Use nice pictures to catch people’s attention and make them feel something.
- Show Ads to People Again: Show ads to people who have visited your website before.
Ideal for: Businesses that want more people to know about them, share special deals, or show ads to people who visited their website before.
Google Ads Shopping Ads: Eye-Catchy Product Promotions
Shopping Ads are like showing off your products on Google. When a user searches for comparable products on Google, they immediately display product images, descriptions, and costs. This uses information from your Merchant Center account.
Benefits:
- Show Off Your Products: Show great pictures of your products with important details to make people want to buy them.
- Get More Clicks: Get more people to click on your products when they’re looking to buy something.
- Make Shopping Easy: Let people compare prices and go straight to the page to buy the product.
Ideal for: Online shops or companies with many products who want to sell them online.
Google YouTube Ads: Attracting Viewers with Touching Stories
Video Ads are like telling stories with moving pictures. They show your brand stories or how your products work on YouTube and other websites. You can choose different types, like ads that play before, during, or after videos or ones that appear in search results.
Benefits:
- Connect with Emotions: Grab people’s attention and make them feel something with powerful videos.
- Tell Your Brand’s Story: Share what your brand is about or how your products work in an interesting way.
- Choose Who Sees Your Ads: Show your videos to people based on who they are, what they like, and what videos they watch.
Ideal for: Businesses that want more people to know about them, show how their products work, or reach people who watch a lot of videos online.
App Google Ads:
Encouraging the Development of Mobile Apps
App Promotion Campaigns help your mobile app grow. They advertise your app on Google, such as in search results, on the Play Store, and other websites.
Benefits:
- Get More Downloads: Make more people see your app and want to download it.
- Find the Right Users: Show your app to people who are likely to be interested in it.
- Bring People Back: Show ads to people who downloaded your app but have yet to use it.
Ideal for: People who make mobile apps and want more people to use them.
Local Services Listings: Showcasing Local Companies for Related Searches
Local service ads are for local businesses like plumbers, electricians, and locksmiths. They help people find these services in their area. These ads show up at the top of Google search results and on Google Maps. When you see a “Google Guarantee” badge, it means the business has passed background checks and is licensed.
Benefits:
- Reach Local Customers: Connect with people who are looking for services near where your business is.
- Build Trust: The “Google Guarantee” badge makes people trust your business more, so they’re more likely to call or book your services.
- Get Leads and Manage Bookings: Get people interested in your services to contact you directly through the ad.
- Track Performance: Keep an eye on how your ad is doing and see how many people call message, or book your services because of it.
Ideal for: Local service businesses that want to get more customers in their area.
Google Ads Smart Campaigns:
A Simplified Method for Beginners
Smart Campaigns are for businesses new to Google Ads. Google uses machine learning to create ads and manage bidding, targeting, and creative, helping you get the best results for your budget.
Benefits:
- Easy to Set Up: It’s simple to create a campaign using the easy-to-use interface, and it doesn’t take much time.
- Optimization Done for You: Google figures out the best way to bid and who to target to get the results you want.
- Control Your Budget: Set a clear budget and see how your campaign is doing.
Ideal for: Small businesses or people who are new to Google Ads and want a simple way to advertise online.
Now that you’ve explored the key Google Ads campaign types, It’s time to empower yourself with a strategic approach to choosing the best Google Ads campaign type for your business:
- Align with Your Goals: Think about what you want to achieve, such as increasing brand awareness, generating more leads, or increasing sales.
- Target Audience: Research the characteristics and online behaviours of your ideal clients. This covers factors including location, age, gender, hobbies, and shopping patterns. Do they search a lot? Do they watch videos? This helps you choose the right way to reach them.
- Campaign Budget: Consider how much money you can spend on ads. A general rule of thumb is to allocate a percentage of your total revenue, typically around 5-10%. Then, decide how to divide it between different types of campaigns based on their potential return on investment.
- Campaign Complexity: Decide if you want Google to handle most things automatically or if you prefer more control over your campaigns.
By thinking about these factors, you can pick the best campaign types for your business goals and budget.
Optimizing for Success
While choosing the right campaign type is important, making sure your ads work well is key to getting the most out of your money. Here are some tips:
- Keyword Research and Targeting: Find the right words people use when they search online and use them in your ads to attract the right customers.
- Compelling Ad Copy: Write ads that are clear and short and make people want to click on them.
- Landing Page Optimization: Make sure the page people go to when they click your ad is easy to use and makes them want to buy or contact you.
- Conversion Tracking: Set up tools to see how well your ads are doing to get people to do what you want, like buying something or signing up for emails.
- Regular Monitoring and Adjustments: Keep an eye on how your ads are doing and change them if they’re not working well.
Conclusion
Business growth can be achieved by being aware of the many kinds of Google Ads and making intelligent use of them. Whether you want to reach people who are actively searching or build up your brand, rest assured that Google Ads has tools to help. Remember, it’s not just about picking the right type of campaign but also about making sure your ads are working well and making changes as needed. So, dive into Google Ads, try different things, and watch your business succeed!